Ten Tips That Can Help You Stay On Top Of Your Facebook Advertising Game



If you have a business it will be very important for you to have a good business relationship with Facebook as 79% of internet users are on Facebook. However, having this relationship is not always easy as Facebook comes up with different updates every few weeks that can take up a lot of time and effort to keep in touch with.
It is important that you do not get overwhelmed by these updates and different features. The secret of keeping up with Facebook is to learn a few essential hacks for Facebook and use them across all of your ad campaigns.

Get to Know Your Customers

When you want to advertise your service or product on Facebook you need to first know your customer base well enough so that you can create a high quality targeted Facebook ad. A good audience match can help you gain more engagement with your customer. You can create slightly different ads for different target audiences.

Use Advance Facebook Audience Features

Facebook marketing Singapore gives you the flexibility to choose your audience. It can be highly useful for you to target people on the basis of their interests. However, the real benefits of Facebook marketing are that there are advanced features that can help you target a custom audience and audiences that look like your custom audience. Your target audience should include previous visitors from your website, visitors to the landing page, or blog readers.
Make a High-Value Offer

The best Facebook ad is one that has a call to action button and that is a one-liner that highlights how the product or the service can be useful to the customer.

Have an Original Design
Facebook has heaps of images that pop up onto the scene every single day. If your ad resembles these images and posts then it is very easy for the potential customer to overlook the ad. On the other hand, if you come up with an original design that can stand out from the crowd it can make your ad more noticeable to the potential customer thus gaining more attention toward your brand.

Avoid Repetition

Posting the same ad multiple times in hopes of gaining more attention can be a lost cause. You have to create different types of ads for different audiences. Make sure that you bring out your creative side while creating your ads.

Avoid excessive A/B Testing

One of the major mistakes that many social media marketers have made at the beginning of their career is running an A/B Test with not enough data and too many variables. Along with this if you create a Facebook ad split test that has too many variables you won’t be able to know which of the variables were responsible for the change in outcome.

Track Campaign Results

Each Facebook campaign has its own goal, thus it is important to track the results of your campaign based on the goal that you wanted to achieve. For example, if your goal was to increase the amount of revenue then you have to check sales whereas for more brand awareness check blogs and time spent on the blog.
The Main Focus of Your Campaign Needs To Be Conversion
The type of campaign that you carry out matters a lot in what kind of results you will get. Think about the goal that you want to achieve and choose a campaign that is closest to that goal.

Let Facebook Optimization Do Its Job

Facebook probably knows more about your potential customers than you so by choosing the auto-optimize algorithm Facebook knows who to deliver your ads to based on past conversions.

Use automated rules by Facebook

This option makes it very easy especially if you have multiple campaigns that are running at the same time.For more information get in touch with experts that provide this facebook marketing services like the VISIBILITI Online Advertising Singapore

Merits of Mobile App for a Small Business

Before discussing the merits offered by an app for the development of a small business it is imperative to find out whether having an app will really make sense for your small business. In reality, apps are usually known to operate well for a majority of small business. However, they may not be the right tool for all.

In case your honest answers to the following asked question are yes, then it may be the proper time you for considering the creation of a mobile app for your business.

1. Will you really benefit when you develop the capability of reaching your customers round the clock?

2. Do you think that having a mobile app can really benefit your small business?

While it may be difficult to resist the temptation of reaching out to your customers 24/7, how do you exactly benefit from that? It is important for you to be aware of this before starting this journey so that you do not nurture any type of unrealistic expectations. For instance if you have a mobile app with discounts and rewards, your business may benefit by drawing the customers shop your products or services repeatedly. Tracing your return on investment (ROI) may not be an easy task as you mobile app may be available only as a support for your small business. Yet it is still possible to define the meaning of success for your mobile app.

Merits of a mobile app versus other mediums of marketing

Mobile marketing versus social media

Social media is still regarded as a relatively new medium. Several small businesses have started testing with their own Twitter and Facebook accounts. There is a steep competition and it is not just limited to your retail rivals.

It should be understood that when people are active on social media, they may not be trying to buy something ideally. Their main aim is to find out what is happening to their friends or posting updates about what has been happening in their own lives and catching up with friends. Thus, your business profile may be in direct competition with several other things that the users may find even more exciting.

Mobile marketing versus email marketing

Many businesses still use email marketing as a tool for their marketing and promotional activities. But there is no assurance that your mail recipients will see or read your emails even if they have subscribed to your list. Mobile apps come with a feature called “push notification”. They are updates that are received on your smartphone to make you aware that something new is happening in an installed app. While push notifications may occur due to different reasons, there is a common thing between all of them. They will get read. You can also hire an online marketing agency to take care of your marketing needs .

Advertising and Marketing In Singapore

Products and services are meant for sale. Any company that manufactures a product or a company that provides a certain type of service, their aim is always to sell their products and services respectively. For any business to run successfully, that is, make profit from its revenue, selling oneself is the ultimate mantra. However, to sell something, the object of sale has to make itself saleable in the market, or at least make oneself appear saleable in the market. It should always highlight its salient features and make its weaknesses appear as inconsequential. This is where advertisement or marketing strategies come into the picture.

A product or service’s fate depends on how it has been marketed. Even products with less merit and poor quality find themselves in demand in the market, all because of the way it has been made to appear to its target audience. Contrary to that, good products and services fail to make their mark in spite of having huge scope because of poor marketing strategies. Marketing strategies is the key to a product or service’s salability in the market. This is the reason that the advertising agencies are so sought after. The creative minds in these places ensure good marketing of a product.

In Singapore where business and industry is flourishing, it is inevitable that there will be agencies that would help in marketing of products and services. These agencies find the best clientele in the cosmopolitan business hub of Asia. It is like a symbiotic relationship. The agencies help to market their clients’ products while they find their business in the clients’ demands for good marketing strategy. Often this marketing is done through social media, especially Facebook, the most widespread forum. Thus Facebook marketing in Singapore is quite widespread and common as it helps to reach out to many people.

Facebook marketing in Singapore is also common because it a form of digital marketing, whereby at a very small cost a lot of marketing can happen. It is as if without spending lakhs on advertising shoots, a product is placed in front of its buyers through just one click. However, to make the buyers want to click, is where the creative mind of the digital marketing strategists come into play. They use their creative faculties to the fullest to make a product or service appear at its best to the buyers. Thus advertising and marketing through digital forums is quite common in Singapore.

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